Explosive PR for Cryptocean.io

Customer: Cryptocean.io

Crypto Exchange. Business in the blockchain world

CUSTOMER CHALLENGE

CUSTOMER’ ISSUES

Low weight in the media space
Lack of PR strategy and publications
Paid articles didn’t generate traffic and distribution
Marketing didn’t reveal the full potential of obtaining resources from the market

Stage 1

STRATEGIC SESSION

30 different news feeds were offered

Then an expert examination of the journalists was carried out to select the best 5 and informational events for the customer
Among the 5 news feeds, the customer agreed on the news feed “Cryptocurrency mining on simulators at fitness centers”
This kind of news feed didn’t carry any reputational risks, while it was shocking enough to attract the attention of the editors of the TOP media and mention the brand, thereby providing the customer with traffic and increasing the level of brand awareness

STRATEGIC SESSION EXAMPLE OF IDEAS

(YELLOW COLOR SELECTED IDEA)

STRATEGIC SESSION EXAMPLE OF IDEAS

STRATEGIC SESSION EXAMPLE OF IDEAS

Stage 2

SEEDING THROUGH THE INFLUENCERS

A press release was drafted and a legend invented
First, the materials were sent by Telegram channels and a database of contacts of known journalists
Obtained the first reference mass in order to provide a springboard to jump to a top resource (often large resources take the news at the expense of existing interest and the speed of spread to secondary media)

ЕXAMPLES OF SEEDING: TELEGRAM:

Stage 3

GETTING TO THE TOP MEDIA

- We managed to get into more than 4 federal media: Lenta.ru, News.ru, Ria.ru, 360tv.ru, The Village

Reference:

https://fishki.net/2608490-sobianinu-predlozhili-pomainitv-na-trenazherah.html

https://the-village.ru/village/citv/news-citv/313543-fitness-mainin

https://finance.rambler.ru/economics/39862616-fitnes-tsentram-predlozhili-mavnit-na-trenazherah/?updated

https://360tv.ru/news/tekst/moskovskii-biznesmen-predlozhil-ustanovit-v-fitnesklubah-mainertrenazherv-vozmozhno-li-eto

https://fishki.net/2608490-sobianinu-predlozhili-pomainitv-na-trenazherah.html

CHALLENGES SOLVED:

- - The brand’s media presence has appeared
  - Strong virulence of news with a mention of the brand increased the level of recognition
  - Getting into the TOP federal media
  - Lobbying for company interests through an emotionally resonant meta-message

SCOPE:

CHALLENGES SOLVED:

- - A media presence emerged
  - The appearance of the news triggered a capercaillie of the customer appearance in the media (journalists began to show interest in the comments)
  - Got into TOP media organically, generating organic traffic

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