Marketing & PR Сampaign for NFT Project Zxerror.art

Client: zxerror.art

ZXError Art is a collection of NFT pieces inspired and reinterpreted from error and test screens from the original ZX Spectrum computer family. The project turns error into art and aims at aspiring artists with a goal of promoting generative art form

Goal: Get awareness for a new collection

Services provided:

Press release in Cryptopotato copywriting
SM Content: 1 post per day for Twitter
NFT Twitter Influencers Tier 1: 10 ads
Discord chat activity

30 different news feeds were offered

Then an expert examination of the journalists was carried out to select the best 5 and informational events for the customer
Among the 5 news feeds, the customer agreed on the news feed “Cryptocurrency mining on simulators at fitness centers”
This kind of news feed didn’t carry any reputational risks, while it was shocking enough to attract the attention of the editors of the TOP media and mention the brand, thereby providing the customer with traffic and increasing the level of brand awareness

Publication in Cryptopotato.com
Monthly traffic 2 180 000