Marketing & PR for DEFI Project Paycer.io

Client: paycer.io

The team is working on a highly secure technical solution to make DeFi more accessible for inexperienced crypto users, hiding all the complexities at the back. Paycer’s goal is to cooperate with banks and financial service providers in compliance with all regulations.

Goal: raise awareness of the presale; attract active users and investors

Services provider:

• Press Release Package 1 & copywriting
• Coin Telegraph Press Release, direct link & copywriting
• Forbes, CEO Quote (client niche article)
• Airdrop
• DeFi Twitter Tier 1 Influencers – 8 Integrated Ads

Publications

Forbes & Coin Telegraph

PR Package 1
Benzinga
Yahoo Finance
MarketWatch
Yahoo News
+200 small news sites

PR Results

Publications are on the first pages of Google Search & Google News

According to project founders, Paycer community got excited about some of the publications in particular

Airdrop Campaign Results

Airdrop campaign details were prepared for the project, approved by the client, and Airdrop Bot was developed with Google Captcha verification

Next, we organized Promotion for the campaign

Influencer Campaign

8 influencers posted about the project

Tweet by Crypto Ape (over 700k followers)

Tweet by Crypto Bri (over 100k followers)

Engagement by Post

Final Results

Twitter: around 45k Followers
Telegram: over 50k Followers
Google Analytics: 15k unique visitors to the web ( data of period from 12 Dec to 2 January)